6/21/16 pronoun analysis predicts Robert Hainsey's 7/10/16 choice: "they" is missing from Notre Dame's discussion. http://GetGGetGgoo.gl/qgDmxI
Pronouns are very important in understanding the true message. In "Othering," we reveal to others what we think of the person or persons we're talking about. When we use the word "they" when talking about a different race, religion, organization - we classify or identify "them" as not one of us. It creates a demarcation, a division, an emotional denegration between "us" and "them." This can be done intentionally (as it plays out in political strategies) or unknowingly by a young much-recruited football player. Pronouns reveal what people really feel and think.
In this analysis, if we look at how Mr. Hainsey uses "they" when describing the Universities of Michigan and Michigan State, and not using "they" when talking about Notre Dame, he is telling us his decision as it stands at the moment he made these statements.