A poorly conducted interview can be worse than worthless. One word, if unwittingly relied upon, could cause the unraveling of the whole project, causing the team to go down a rabbit hole, spending precious time going in the wrong direction, or worse, causing the team to arrive at the wrong conclusion.

 

Once a poor interview is conducted and discovered, the whole project needs to be reset to ensure the existing foundation is reliable and firm. And to make sure future interviews are undertaken appropriately. Go slow, then fast - not fast, then slow.